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How To Get Started With Germany Email Marketing & Make Money - robert34 - 02-10-2024 Speak the language of value to your target audience - you will immediately notice how conversions begin to increase. 3. Key words for the reader Keywords for the reader can be called those that he will visually look for when skimming the page in order to understand its message and purpose. Don't forget about the first impression in the first seconds on the website - the same technique will create a clear picture in the user's mind of your selling proposition. The following questions will help you understand which words will be key for the reader: Where did the visitor come to your Landing Page? What was offered to him in an advertising unit, e-mail newsletter or other traffic source? What calls were used in the traffic source? To understand that it has reached its destination, the visitor will look for the same words.   Therefore, it is useful to use similar Germany Email List wording and phrases on the sales page. You can even highlight them so that they immediately catch the eye and stand out from the crowd. 4. Second person landing page A very simple and effective technique that many people forget about. Do not neglect this narrative format - do not write “I”, but replace it with “You”; talk not about yourself, but about your potential buyer/client. By using second-person language and focusing on the client, you show that: understand his pain, needs and desires; you know how the offer can become valuable for him; the product has the potential to impact his life if he takes advantage of the offer. The rule of talking about the client and addressing him always works. After all, in fact, any person is more interested in himself than in any product or service. It is important to show the finished result that he will receive. 5. Visibility trumps creativity As we have already found out, you don’t have time to demonstrate your virtuoso language skills, so you need to concentrate on the main thing. Identify the most important thing that needs to be conveyed to the reader, and write about it in simple, accessible language without complex turns of phrase. Experienced copywriters advise re-reading everything again after writing and removing any unnecessary words and phrases that distract from the main message and do not have any value for the landing page's target action. A selling text is not one that contains a lot of words and symbols, but one that skillfully and concisely conveys the essence.