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6 Tried-and-True Internet WhatsApp Marketing Tips - brian340 - 03-13-2024 They are advertising formats that are changing the dynamics of the sector. They aim at capturing their users and increase their visits and conversion rate through videos and images. In this post, we will go over the change on advertising contexts that is taking place in the sector. Which are ads have rich media interactive formats? According to Google, Rich Media “is a term used in digital advertising to describe ads with advanced features such as video, sound or other elements that attract viewers and make them to interact with the content.” The way in which Rich Media interactive formats capture the attention of users is innovative. Text ads use words, display ads and photos, and Rich Media ads offer more formats: Expandable. Interstitial. Banner. Floating Banner. Expandable in several directions. Multi-floating interstitial. Pushdown. Peel-down. Video. VPAID. In Google’s Rich Media Gallery, it is possible to see examples of all these types of ads. But here you also have examples of rich media banners.   One of the benefits of rich media WhatsApp Mobile Number List interactive formats is that it is possible to analyze the users’ behavior through the metrics the format registers. Rich Media ads are used with HTML5 technology, which allows you to create ads with complex and special actions that users like a lot. Because of their innovative technology, rich media interactive formats can include several levels of content. They use creative content such as videos or quizzes, among other formats, with the aim of surprising the users with your ads. Rich media interactive formats are the perfect type of advertising for today’s marketing strategies. Rich media vs. Traditional display One of the most significant features of rich media formats is that you can click on more than one area of the ads. Therefore, this type of ads allow for greater interaction with users. Rich Media ads include images and video and, additionally, they can be spread out, which is not possible in traditional displays. Traditional displays are based on a flat advertisement with classic formats, such as among others. They are not expandable and they measure clicks that takes place in a single area.   A Rich Media format can be created using Flash or HTML5. However, it is advisable to use HTML5 because it allows the ad to appear on all types of devices, even those that do not support the flash format. Unlike HTM5, flash does not have as many design possibilities, so it might pose a limit to your creativity. Therefore, it is advisable to always create ads using HTML5. How do rich media formats benefit you compared to traditional display? Visits to a landing page increase remarkably if the ad is launched using rich media, when compared with traditional display. But also, if you use a video format, you will have even more possibilities of creating an impact. This example of The Hobbit is perfect to understand why this type of ads creates more engagement than traditional ads. This landing includes a video format that makes it look as if the user was part of it, and a battle game that makes the user interact with the ad 100%.