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Digital advertising trends every marketer - rony95 - 01-15-2023 You may like or dislike digital advertising, but no matter what you think, you will always find it on the next webpage you browse. Remember that wonderful pair of sneakers you checked out online last week? You know - the one you put in your cart but then decided to pick up later? If ads for these sneakers aren't following you across websites, you've probably just cleared web cookies. As advertising trends evolve, we marketers have gotten a whole lot smarter. We know that around 82% of millennials regularly attend festivals, concerts, events and different types of outdoor activities. Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook, and Instagram. What does all this mean? This means we know that the audiences we want to reach may be scattered across various media and platforms and some of them need to be addressed directly. The past year has pushed us to completely new advertising transformations and new advertising trends that involve big changes in customer experience that will be evident long after 2020. These transformations have brought about new methods, tools, and most importantly, new advertising tactics that can achieve much better user engagement, better return on ad spend, or even independent media buying activity. Here are the top seven digital advertising trends every marketer should know about in 2021. Book my free marketing consultation 1) If you do e-commerce, go Direct-to-Consumer First, let's be clear: Direct-to-consumer advertising (DTC or D2C) is an approach that refers to the audience directly preceding the intermediaries (TV channels, broadcasters, newspapers, billboards) that stand between the communication of the brand and that of the UAE Phone Number List customer. Previously, brands mainly thought about how to increase overall brand awareness among the masses; today, the emphasis is on individual communication. Here is a 4 minute video that explains directly to the consumer: You may remember the Coca-Cola campaign where customers received individual small gifts in exchange for collected bottle caps recorded on its website. It was probably the most memorable first DTC marketing campaign implemented by a major company in the 1990s. Complemented by new user bonuses such as review submissions and website sign-up rewards, this highly effective program is still running like clockwork on the Coca-Cola website. Warby Parker and Casper (which focus on mobile and digital channels that bypass traditional television, print and radio advertising) and Dollar Shave Club are other high-profile companies that have used a direct approach to consumer over the past decade Source This approach is a unique chance for e-commerce brands to better represent their products, especially in narrow niche categories. Online advertising tools, like programmatic and contextual advertising, allow brands, even with the smallest budgets, to organize their own campaigns and target them to certain audience segments at the right time. For example, while Gen Z customers can be reached via social media and YouTube ads, Gen Y will actually be engaged, via geo-targeting campaigns, with ads that appear when the user enters the particular area. Such an approach helps brands personally engage users and create a meaningful user experience – something 84% of users want these days. Yet, this is not the complete list of benefits that e-commerce brands receive from DTC. With fresh user data collected directly into their CRMs, they are able to: Own the data and reduce the costs. Brands collect customer data directly, which means they don't have to buy it from third-party data providers. This data is the company's most valuable asset, especially when it comes to CCPA and GDPR data resale restrictions. Improve ad targeting. Unlike third-party data, first-party data belongs only to your brand, which is a competitive advantage for anyone creating highly targeted online marketing campaigns.