Campaigns We Must Take Into - Printable Version +- My Board (https://mybb.devbox15.com) +-- Forum: My Category (https://mybb.devbox15.com/forumdisplay.php?fid=1) +--- Forum: My Forum (https://mybb.devbox15.com/forumdisplay.php?fid=2) +--- Thread: Campaigns We Must Take Into (/showthread.php?tid=72)

Campaigns We Must Take Into - bithisb2 - 02-20-2023 We can also use negative words to isolate unwanted traffic. Geographical criterion, i.e. the location of users - This is especially important for local businesses, such as a hairdresser, restaurant or playroom for children. In this way, we can precisely determine the area where the user must be in order for the ad to be displayed to him. You can select an area within a radius of X kilometers from a certain point, as well as specific countries, cities or provinces. Demographic – In Google Ads, we can specify a specific age range, as well as the gender of potential customers.  Thematic – We can target ads to people with specific interests. For example, if we want to promote a sports store, we can target people who are interested in sports. Analyze your business profile This is the first step to start with. It should be checked whether the customers we want to reach with Special Database our product/service are on the search network. We check the competition - whether it is in a given network and how extensive it is. Here, the main criterion that we need to think about is how wide we want to reach customers and how many people must see the ad to achieve the goal of our campaign.  For example if we have small, low-margin products, e.g. glasses, lighters, etc., a campaign in the search network is not for us. Such products require high traffic and many clicks to make a lot of low-value conversions. For example, the average cost per click in campaigns in the search network, depending on the product/service and location, is  and in product campaigns (the advertising network is Define your budget At this stage of campaign planning, we must focus on choosing the right budget for our financial capabilities. If our business is not in the best financial condition and we cannot allocate.