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What is It and Why Should You Use It
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E-commerce is a highly competitive environment in which to operate. There are numerous platforms and individual sellers with similar or identical offerings, and it’s easier than ever for shoppers to compare prices before choosing who to buy a product from. Some websites even allow users to sign up for price drop alerts. While price is far from the only factor that buyers consider when making a purchase, studies show that nearly everyone compares prices before buying online, and over two-thirds of consumers consider it to be the largest influence on their decisions.

What Are Competitor Price Tracking Tools? At its core, competitor price tracking involves looking at competing websites to check the prices of one or more products and monitor South Africa Phone Number List your competitors’ price strategies and promotions. It’s possible to do this manually through spreadsheets, but it quickly becomes very time-intensive if you’re tracking more than a few products or competitors. Companies are therefore adopting tools to automatically collect and analyze this data for them. Competitor price-tracking tools typically take the form of web apps, extensions, or mobile apps.

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They can monitor large numbers of product listings and detect frequent price changes, providing you with timely and accurate insights into what your competitors are doing. This enables you to react quickly to price changes in order to stay competitive. It also makes it easy to identify market trends and form long-term plans, as you can look at historical data and see how it relates to factors such as seasonality and new product launches. Many tools can also change the prices of your products for you automatically, according to the rules that you set.
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