How to configure MailChimp in WordPress

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As we already mentioned, one of the first difficulties that many people have when starting to use MailChimp is to configure it correctly. However, once this work is done, which allows the association to WordPress, everything is much easier. To help you out with this, here's a step-by-step guide to setting up the plugin. Let's see! Create a MailChimp account In order to use this tool, obviously, you must be a Mailchimp customer. To become one, simply visit the Mailchimp website and sign up. It is also at this point that you have to choose a membership plan, which can be paid or free. The free model has some limitations, but still offers the main features, including email automation.

In the following topics, we'll touch on some of these limits, so you can make a decision that suits your site's needs. Build an email list The next step in Job Function Email Database setting up MailChimp for use in WordPress is to set up an email list, which will be referenced when sending messages to your audience. To do this, log in to your MailChimp account and go to the " Create Audience " tab. Here you must give your list a name, a reference email as the sender of the messages, and a reminder to customers explaining how they were included in it. The free version is limited to 1 list, which also has a name limit, but this may be enough for those just starting out. And you can upgrade your subscription in the future.



Create a sequence of messages When someone subscribes to your email list, it is expected that they will receive at least one message about your product or service. However, the most common is to receive a small automated sequence of messages at regular intervals, usually over the course of a week. To do this, you need to put together an email sequence and schedule it to send automatically. You can do this by going to " Campaigns " > " Create Campaigns " in your MailChimp account. There you must choose a type of campaign, a list associated with it, and a design. As a campaign, choose " email ", then " automated " and " custom ". Within the new tab, you can edit the campaign and create multiple emails, according to your conversion strategy.

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