11-28-2022, 08:42 AM
A session segment where you can include data from sessions that meet certain criteria. Example: Show all session events during which visitors downloaded an e-book. This is equivalent to session segments in Universal Analytics. An event segment where you ONLY include events based on certain criteria. Example: Show data of all lead generated events. Parameters are descriptive data attributes that are usually text rather than numeric. For example, event name, gender, city, device type up to 10 parameters.
Metrics are quantitative values that help measure data, such as mean, ratio, percentage, etc. Here are some examples of metrics in GA 4: number of events; number of active users; number of transactions; interaction coefficient. To create your report, you must first include a parameter and/or metric in the professional data Variables column. You can do this by clicking on the plus sign and selecting what you need. Next, click the Import button in the upper right corner. Tab settings The methodology is the research method used in the construction of the report. We chose it at the beginning, you can change it here. Depending on the chosen method, the points may differ. We will build a Conversion Sequence Study report.
![[Image: 4bd60f_b1bce6c40e054028aa68123efcd110f0~mv2.jpg]](https://static.wixstatic.com/media/4bd60f_b1bce6c40e054028aa68123efcd110f0~mv2.jpg/v1/fill/w_704,h_422,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/4bd60f_b1bce6c40e054028aa68123efcd110f0~mv2.jpg)
Visualization There are two options here: Standard sequence Conversion sequence taking into account technetium A standard sequence is a familiar bar chart that shows how many people completed each step. But with such a report, it is difficult to understand how the sequence changes over time. Therefore, the second option (Sequence of conversion taking into account technetium) comes in handy. Each step in the sequence gets its own line on the line chart, and you can see how they changed over time. If you click on a specific line in the chart, it will be highlighted. Also, if you want to see just one individual row, there are tabs above the chart. Open/closed transition sequence By default, sequences in Google Analytics 4 are closed.
Metrics are quantitative values that help measure data, such as mean, ratio, percentage, etc. Here are some examples of metrics in GA 4: number of events; number of active users; number of transactions; interaction coefficient. To create your report, you must first include a parameter and/or metric in the professional data Variables column. You can do this by clicking on the plus sign and selecting what you need. Next, click the Import button in the upper right corner. Tab settings The methodology is the research method used in the construction of the report. We chose it at the beginning, you can change it here. Depending on the chosen method, the points may differ. We will build a Conversion Sequence Study report.
Visualization There are two options here: Standard sequence Conversion sequence taking into account technetium A standard sequence is a familiar bar chart that shows how many people completed each step. But with such a report, it is difficult to understand how the sequence changes over time. Therefore, the second option (Sequence of conversion taking into account technetium) comes in handy. Each step in the sequence gets its own line on the line chart, and you can see how they changed over time. If you click on a specific line in the chart, it will be highlighted. Also, if you want to see just one individual row, there are tabs above the chart. Open/closed transition sequence By default, sequences in Google Analytics 4 are closed.