The richness of the SERPs has changed the behavior of Internet users The study also analyzed Google's search results pages through the eye movement of Internet users. If this type of page was previously scanned in a relatively linear way, the results show that this is no longer the case today. The cause: the diversity and richness of the elements that make up a SERP page on the Google search engine, or its competitor Bing. According to the analysis of the Nielsen Norman group, Internet users scan this kind of page on the pinball model, bouncing from block to block between the different elements offered on a SERP. One participant recorded 158 landmarks on the SERP in 14 seconds. Photo credits: Nielsen Norman group study. Features included in search results have different impacts on user behavior. They can : Act as "traffic signs" which, thanks to the images, allow the user to verify that the answer provided corresponds to his initial request, Directing the user's attention to the elements of the SERP , with the heavy weight of visuals that draw the eye in different directions, resulting in pinball movement, Modify queries and tasks , with blocks like People Also Ask or carousels.
Which offer the user to explore other alternatives without leaving the SERP, Provide quick answers thanks to the 0 position, but which has the consequence of [Cambodia Phone Number List](https://www.latestdatabase.com/cambodia-phone-number-list/) stopping the user's search without clicking on the proposed results, a phenomenon called "good abandonment". The movement of the eyes has adapted to the evolution of design on the web The study also notes major changes in eye movement depending on the design of a page since 2006. This evolution is marked by responsive design, which has become the new standard for all websites. It allows to adapt the text of a web page according to the size of the screen. The perception of content on a page has thus evolved, with the increasing use of comparison tables and the “zigzag” layout, which allows text and images to alternate at different places on the page. On pages containing content cells, the majority of Internet users proceed to read these cells on the model of the lawn mower.
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The eye will scan the content methodically, starting from left to right, then descending to the next line and continuing from right to left, and so on. On a product page, like here the description of the Apple Watch 3, the eye will proceed in the same way, passing from the image to the text, then again from the text to the image, in a similar movement to that of the lawn mower. SEO: how Google interprets hidden content John Mueller clarifies Google's interpretation of hidden content on web pages. Share the article Alexandra Patard / Published onApril 7, 2020 at 9:52 a.m. seo google Whether or not Google considered hidden content was a myth in the SEO community. Photo credits: William Iven / Pixabay. Questioned by the SEO community during a recent question and answer session, John Mueller, webmaster trends analyst at Google, returned to a sea serpent according to which the search engine would devalue the hidden content of a web page. Some sites tend to offer a system of tabs or accordions to avoid concentrating a large volume of text on the same page, which could discourage a user and encourage him to leave a site, particularly in the context of mobile browsing, where the size of the screen makes it more difficult to read content that is too long.
Which offer the user to explore other alternatives without leaving the SERP, Provide quick answers thanks to the 0 position, but which has the consequence of [Cambodia Phone Number List](https://www.latestdatabase.com/cambodia-phone-number-list/) stopping the user's search without clicking on the proposed results, a phenomenon called "good abandonment". The movement of the eyes has adapted to the evolution of design on the web The study also notes major changes in eye movement depending on the design of a page since 2006. This evolution is marked by responsive design, which has become the new standard for all websites. It allows to adapt the text of a web page according to the size of the screen. The perception of content on a page has thus evolved, with the increasing use of comparison tables and the “zigzag” layout, which allows text and images to alternate at different places on the page. On pages containing content cells, the majority of Internet users proceed to read these cells on the model of the lawn mower.
[](https://www.latestdatabase.com/cambodia-phone-number-list/)
The eye will scan the content methodically, starting from left to right, then descending to the next line and continuing from right to left, and so on. On a product page, like here the description of the Apple Watch 3, the eye will proceed in the same way, passing from the image to the text, then again from the text to the image, in a similar movement to that of the lawn mower. SEO: how Google interprets hidden content John Mueller clarifies Google's interpretation of hidden content on web pages. Share the article Alexandra Patard / Published onApril 7, 2020 at 9:52 a.m. seo google Whether or not Google considered hidden content was a myth in the SEO community. Photo credits: William Iven / Pixabay. Questioned by the SEO community during a recent question and answer session, John Mueller, webmaster trends analyst at Google, returned to a sea serpent according to which the search engine would devalue the hidden content of a web page. Some sites tend to offer a system of tabs or accordions to avoid concentrating a large volume of text on the same page, which could discourage a user and encourage him to leave a site, particularly in the context of mobile browsing, where the size of the screen makes it more difficult to read content that is too long.