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An Outstanding Collection of Diet Coke Bottles
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What to do when you have a product whose sales you are not satisfied with, and you have invested too much to " let it go down the drain "? Well, you invest a lot of money in marketing and a campaign that brings you an increase in sales, brand awareness and purchase intent how-good-content-and-a-corporate-blog-can-bring-you-success-v1 What can we conclude from these examples? In short, it's not enough to just have For the purposes of this megalomaniacal campaign, Diet Coke in cooperation with Team, Q Digital and HP Indigo agencies created and printed 2 million unique designs for 0.25l bottles to highlight that Diet Coke fans are unique and extraordinary themselves. This great work was done using smart technology, a special algorithm that ensured that none of those 2 million bottles were duplicates, and the whole concept was advertised in style on hundreds of unique billboards.

The result? Well, see for yourself: As much as I love the original Coca Cola, its Diet version bothers me as much because I don't feel a trace of the original in it my personal opinion. However, after looking at the whole campaign and all its tools, I would definitely buy it if something similar happened inĀ Malaysia Phone Number Data our country - if nothing else, because of the great designs of the bottles themselves and additional products a website and just decide to start a blog. You have to know what you want to do with it, you have to know what your goals are and devise a strategy to achieve them, and above all, you have to know what you want to write and for whom. Well-designed, well-placed content - whether in the form of text, photos, visuals, videos - sells not the product or service as such, but you and your brand.

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The content you create for consumers creates an image of you - what it will be, depends solely on the quality of what you publish. As I mentioned at the beginning, there are many texts and advice on content marketing and creating good content; if all that confuses you or, simply, you want to know something new, something specific, know that you have a unique opportunity for it. Namely, the first content and digital marketing conference in Serbia will be held on October 3 and 4 at the Metropol Hotel in Belgrade with excellent lecturers from the country and the world, who will share with us their knowledge and advice in the , television commercials, on social networks, where it created a great buzz. field of creating quality content and digital marketing itself.
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