06-13-2023, 03:44 AM
Algorithms are, on the contrary, imbued with economic, political and cultural parameters and criteria of both the company and those who program them, and this can mean that those figures that operate as passwords are modulated more on the basis of prejudices than of evidence and that promote differential access to information, resources and possibilities. However, we are far from claiming here that these mechanisms lead to a total manipulation of users and that, therefore, they should be banned or eliminated.
For one thing, we don't consider users "algorithmic idiots," nor do we believe that applying a profile necessarily determines how people feel, think, and act. There is a great distance between a user's exposure phone number list to positive news about a political actor and the desire and act of voting for him or defending him tooth and nail.17. Likewise, the different "algorithmic gaps" that occur daily and that lead users towards information, consumption or people that they do not actually choose or frequent also allow us to qualify the quasi-"totalitarian" logic attributed to algorithmic personalization; while also pointing out the concrete fact that nothing prevents a person from surfing in search of other options than those suggested18.
![[Image: 41c2e3_ce3833f4f25e49f98a76f66fa5f17410~mv2.png]](https://static.wixstatic.com/media/41c2e3_ce3833f4f25e49f98a76f66fa5f17410~mv2.png/v1/fill/w_704,h_396,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/41c2e3_ce3833f4f25e49f98a76f66fa5f17410~mv2.png)
Beyond the segmentation generated by algorithmic profiles and the problems surrounding access and the exercise of democracy, as well as privacy, personalization and driving mechanisms are not something completely negative that must be eradicated. Indeed, given a current situation in which the enormous number of users, productions and contents present in the network of networks could generate an oversaturation of information19, these algorithmic customization mechanisms can reduce risk and save time and effort, as well as provide accurate data for users to exercise options. The question is howmodulation is generated in that algorithmic conduction. Nothing would prevent the mechanisms that today are personalized by the user from being able to be adapted to allow them.
For one thing, we don't consider users "algorithmic idiots," nor do we believe that applying a profile necessarily determines how people feel, think, and act. There is a great distance between a user's exposure phone number list to positive news about a political actor and the desire and act of voting for him or defending him tooth and nail.17. Likewise, the different "algorithmic gaps" that occur daily and that lead users towards information, consumption or people that they do not actually choose or frequent also allow us to qualify the quasi-"totalitarian" logic attributed to algorithmic personalization; while also pointing out the concrete fact that nothing prevents a person from surfing in search of other options than those suggested18.
Beyond the segmentation generated by algorithmic profiles and the problems surrounding access and the exercise of democracy, as well as privacy, personalization and driving mechanisms are not something completely negative that must be eradicated. Indeed, given a current situation in which the enormous number of users, productions and contents present in the network of networks could generate an oversaturation of information19, these algorithmic customization mechanisms can reduce risk and save time and effort, as well as provide accurate data for users to exercise options. The question is howmodulation is generated in that algorithmic conduction. Nothing would prevent the mechanisms that today are personalized by the user from being able to be adapted to allow them.