11-27-2022, 08:13 AM
(This post was last modified: 11-27-2022, 08:13 AM by mostakimvip13.)
The determinants of eWOM perceived credibility in China and found that source credibility confirmation of prior belief recommendation consistency recommendation rating and argument strength influence perceived eWOM review credibility. Qiu Pang and Kim used experiments with students and found that a conflicting aggregated rating decreases review credibility and diagnosticity for positive reviews but not for negative reviews via the mediating effect of review attribution. Other studies take a more holistic approach and consider the various elements that can affect trust and mistrust perceptions in eWOM considering the source the message the receiver the format the pattern and the valence of the review.
For example Filieri use a qualitative approach to analyze consumers’ perception of trust and mistrust in online reviews and build a theoretical framework explaining trustworthiness and persuasion in eWOM communications. They reveal that some consumers – namely the Philippines Phone Number List more experienced one in the use of online reviews and those with higher levels of involvement in the purchase adopt a set of criteria to assess review trustworthiness. The study reveal that factors that affect trust and mistrust in online reviews which refer in order of importance to the content and writing style of a review degree of detail type of information length writing style and presence or not of picture review extremity and valence the source of communication the pattern emerging from reading several reviews.
Ketron found that reviews with higher quality of grammar and mechanics spelling punctuation capitalization and organizational elements of writing such as paragraphs have higher perceived credibility and exert a stronger influence on consumers’ purchase intentions. Drawing upon Filieri ’s framework Baker and Kim found that readers of exaggerated fake posts find diminished as a result of exaggerated emotions and language present. Research gaps Although valuable studies have been conducted more research is needed on the topic of consumers’ perception of eWOM trust and mistrust. In order to provide some guidelines for future research we have to first distinguish among the three different elements that can affect the persuasion and influence of a communication the source the receiver the message the medium.
For example Filieri use a qualitative approach to analyze consumers’ perception of trust and mistrust in online reviews and build a theoretical framework explaining trustworthiness and persuasion in eWOM communications. They reveal that some consumers – namely the Philippines Phone Number List more experienced one in the use of online reviews and those with higher levels of involvement in the purchase adopt a set of criteria to assess review trustworthiness. The study reveal that factors that affect trust and mistrust in online reviews which refer in order of importance to the content and writing style of a review degree of detail type of information length writing style and presence or not of picture review extremity and valence the source of communication the pattern emerging from reading several reviews.
Ketron found that reviews with higher quality of grammar and mechanics spelling punctuation capitalization and organizational elements of writing such as paragraphs have higher perceived credibility and exert a stronger influence on consumers’ purchase intentions. Drawing upon Filieri ’s framework Baker and Kim found that readers of exaggerated fake posts find diminished as a result of exaggerated emotions and language present. Research gaps Although valuable studies have been conducted more research is needed on the topic of consumers’ perception of eWOM trust and mistrust. In order to provide some guidelines for future research we have to first distinguish among the three different elements that can affect the persuasion and influence of a communication the source the receiver the message the medium.